Paramhansa Yogananda appeared in a dream some time
ago to a young Brazilian woman named Roberta during a visit she paid to Ananda Village in California. The Master spoke only
one word to Roberta, but it changed her life and countless others.
A year later, Roberta invited an Ananda
minister to lecture at her university. During his visit, that minister heard many times from Roberta’s graduate faculty
advisors and colleagues about how her presence and loving nature had transformed her university department.
What was
the one word Yogananda spoke to Roberta? It was . . . ”Give!”
Robert took Paramhansa Yogananda’s
advice to heart, and dedicated herself to serving others. The fruits of her giving were many, from the loving atmosphere she
created, to the profound loyalty she inspired. The most important benefit of all, though, was the expanded consciousness and
happiness that the act of giving gave her.
To expand your attitudes at work, and to make your business more successful,
ask yourself the following questions:
1. How can I make my product and service more useful to others?
2. How
can I create the most enjoyable environment and experience for my customers?
3. People will pay for value, but value
can mean many things. What can I do to add value beyond the actual benefits of the product or service that I offer?
4.
At Our Store, customers often visit the store just to be in its uplifting atmosphere. One customer was overheard telling another:
“I thank God for this wonderful store!” Many customers tell us that the store is, for them, like a place of pilgrimage.
